RETAIL BROCHURE INDEPENDENT RETAILER EDITIONIntroduction Key Facts 2019 The Swarovski Group Collaborations Sustainability Retail Concept – Swarovski Landscape – Consumer Goods Business – Retail Academy – Store Concept Requirements – Flagship Store – Multibrand store formats – Service Catalogue How the best Partners operate? Commercial Conditions Contacts 4 6 8 14 18 21 40 42 43 CONTENTDiamonds are for royalty. I want to create a diamond for every woman – DANIEL SWAROVSKI, 1895Over 120 years OF SHINE Founder Daniel Swarovski’s mastery of crystal cutting and passion for innovation and design continues to define the company since its founding in 1895 during the technological advancements of the second Industrial Revolution. With its roots in Austria, the company continues to build on its rich heritage by pushing the boundaries of crystal creativity. Swarovski headquarters main building, Wattens/AustriaDaniel Swarovski (1862–1956)SWAROVSKI RETAIL7 A Family BUSINESS Swarovski is a family-owned, independent company. Now run by the fifth generation of family members, Swarovski has become a leading group of global companies committed to stable growth and maintaining its place at the forefront of design, creativity, and technological innovation. Throughout its history, Swarovski has been aware that the long-term success of the company is inseparable from the well-being of its clients, employees, the environment, and society as a whole. This is an integral part of Swarovski’s heritage, and is embedded today in the company’s established global sustainability agenda. Its collections of jewelry, eyewear, watches, home accessories and electronic devices are celebrated the world over and reflect its mission to transform the everyday into the extraordinary. SWAROVSKI RETAIL8 SWAROVSKI BEIRAT / BOARD OF DIRECTORS EXECUTIVE BOARD (EXB) TYROLIT Finance & Administration MATHIAS MARGREITER Swarovski Professional Lighting Gem Business Swareflex MARKUS LANGES- SWAROVSKI Corporate Branding & Communication Atelier Swarovski Sustainability Swarovski Foundation NADJA SWAROVSKI SWAROVSKI CRYSTAL BUSINESS SWAROVSKI OPTIK ROBERT BUCHBAUER Chairman Consumer Goods Business Jewelry Solutions Swarovski Tourism Services Touchstone ChamiliaSWAROVSKI RETAIL9 The Swarovski Advisory Board / Beirat is the uppermost decision-making and cost-controlling body of Swarovski. The members represent all family shareholders, and their decisions affect the three independent Swarovski companies in Austria and Swarovski Holding in Switzerland. The Swarovski Beirat consists of six members: Marina Giori, Monika Schiestl-Swarovski, Robert Buchbauer, Markus Langes-Swarovski, Mathias Margreiter and Helmut Swarovski. The Swarovski Group comprises Swarovski Optik, which produces optical instruments of the highest precision such as telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines; and the Swarovski Crystal Business. Revenue EUR 3.5 billion Number of employees approx. 34,500 THE SWAROVSKI GroupNext >