RETAIL BROCHURE INDEPENDENT RETAILER EDITIONIntroductionKey Facts 2019The Swarovski Group Collaborations Sustainability Retail Concept – Swarovski Landscape – Consumer Goods Business – Retail Academy – Store Concept Requirements – Flagship Store – Multibrand store formats – Service Catalogue How the best Partners operate? Commercial ConditionsContacts468 14182140 4243CONTENTDiamonds are for royalty. I want to create a diamond for every woman– DANIEL SWAROVSKI, 1895Over 120 yearsOF SHINEFounder Daniel Swarovski’s mastery of crystal cutting and passion for innovation and design continues to define the company since its founding in 1895 during the technological advancements of the second Industrial Revolution. With its roots in Austria, the company continues to build on its rich heritage by pushing the boundaries of crystal creativity. Swarovski headquarters main building, Wattens/AustriaDaniel Swarovski (1862–1956)SWAROVSKI RETAIL7A Family BUSINESSSwarovski is a family-owned, independent company. Now run by the fifth generation of family members, Swarovski has become a leading group of global companies committed to stable growth and maintaining its place at the forefront of design, creativity, and technological innovation.Throughout its history, Swarovski has been aware that the long-term success of the company is inseparable from the well-being of its clients, employees, the environment, and society as a whole. This is an integral part of Swarovski’s heritage, and is embedded today in the company’s established global sustainability agenda.Its collections of jewelry, eyewear, watches, home accessories and electronic devices are celebrated the world over and reflect its mission to transform the everyday into the extraordinary. SWAROVSKI RETAIL8SWAROVSKI BEIRAT / BOARD OF DIRECTORSEXECUTIVE BOARD (EXB)TYROLITFinance & AdministrationMATHIASMARGREITERSwarovski ProfessionalLighting Gem Business SwareflexMARKUSLANGES-SWAROVSKICorporate Branding & Communication Atelier Swarovski Sustainability Swarovski FoundationNADJASWAROVSKISWAROVSKI CRYSTAL BUSINESSSWAROVSKI OPTIKROBERT BUCHBAUERChairmanConsumer Goods Business Jewelry Solutions Swarovski Tourism Services Touchstone ChamiliaSWAROVSKI RETAIL9The Swarovski Advisory Board / Beirat is the uppermost decision-making and cost-controlling body of Swarovski. The members represent all family shareholders, and their decisions affect the three independent Swarovski companiesin Austria and Swarovski Holding in Switzerland. The Swarovski Beirat consists of six members: Marina Giori, Monika Schiestl-Swarovski, Robert Buchbauer, Markus Langes-Swarovski, Mathias Margreiter and Helmut Swarovski. The Swarovski Group comprises Swarovski Optik, which produces optical instruments of the highest precision suchas telescopes and binoculars; Tyrolit, a leading manufacturer of grinding, sawing, drilling, and dressing tools, as well as a supplier of tools and machines; and the Swarovski Crystal Business. Revenue EUR 3.5 billionNumber of employees approx. 34,500THE SWAROVSKI GroupNext >